The Funnel Principle  


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Introducing The New Standard in Sales Funnel Management™

Are your sales people not prospecting enough? book cover

Missing too many forecasts?

Challenged to achieve your quota?

Are you or your reps chasing bad deals?

It’s time to rethink the funnel from a new perspective – a Breakthrough™ perspective.

The Funnel Principle is a new book that unlocks the potential of the sales funnel by using an innovative design called the BuyCycle Funnel™, and an 8-Step Process called the Path to Execution of Funnel Management™. The Funnel Principle gives you a roadmap for diagnosing, planning and executing your way to achieve the one true measure by which you’ll be judged – hitting quota.

Discover the system used by Fortune 500 companies to transform the way they sell – and the results they get.

book

“The Funnel Principle is one of those books that should be in every top performer's library. To simply say I enjoyed Mark's book would be an understatement. Frankly I couldn't put it down. The ideas are practical enough that in most cases you can begin using them right away.”

— Adam Killam, Salesforcetimes.com

Click here to read Adam's full review of The Funnel Principle.

“Through the BuyCycle Funnel approach, we’ve developed an actionable playbook to drive sustained and profitable growth.”

— Bret Hall, Director of Industrial Sales, Goodyear Inc., Engineered Products Division

Why the Sales  Funnel is Outdated
Why the Sales Funnel is Outdated
The BuyCycle Funnel Part 1
BuyCycle Funnel Part 1
BuyCycle Sales Funnel Part 2
BuyCycle Funnel Part 2

Press Releases

1/26/09 - Breakthrough and Landslide Technologies Create Partnership

11/19/08 - Sales 2.0 Blog

10/30/08 - LucidEra and Breakthrough SalesPerformance to Present “The Secrets of Funnel Management in a Sales 2.0 World” at Dreamforce ’08